The story of Agora
Agora, a B2B software company specializing in real-time engagement solutions, partnered with Victorious to improve their organic search visibility and drive more qualified leads to their website.
Initial Challenges:
1. Low organic traffic despite a strong product offering.
2. Poor keyword rankings for high-intent search terms.
3. Limited visibility in competitive B2B SaaS market.
Winning SEO Strategy
Comprehensive SEO Audit
Comprehensive Technical SEO Audit
Identified and resolved critical on-site issues which helped improve site speed and mobile responsiveness.
Keyword Research
Targeted high-value, industry-specific keywords with a strong focus on long-tail keywords with strong conversion potential.
Content Optimization
Optimized existing content for target keywords and developed new, SEO-friendly content to address industry pain points.
Link Building Campaign
Acquired high-quality backlinks from relevant industry websites
& improved domain authority through strategic outreach.
Detailed Analysis:
Technical SEO Improvements:
Victorious began by conducting a thorough technical SEO audit of Agora’s website. They identified and resolved several critical issues:
- Improved site loading speed by 42% on desktop and 56% on mobile
- Fixed 404 errors and implemented proper redirects
- Optimized XML sitemap and robots.txt file
- Implemented schema markup for rich snippets
These technical improvements laid the foundation for better crawling and indexing by search engines, contributing to overall ranking improvements.
Keyword Strategy:
The agency’s keyword research revealed untapped opportunities in Agora’s niche:
- Identified 250+ relevant long-tail keywords with high commercial intent
- Focused on industry-specific terms like “real-time video SDK” and “WebRTC solutions”
- Targeted keywords with a combined monthly search volume of over 100,000
Content Optimization:
Victorious revamped Agora’s content strategy:
- Optimized 35 existing blog posts and landing pages
- Created 20 new SEO-optimized articles targeting high-value keywords
- Developed 5 comprehensive pillar pages on core product offerings
- Implemented internal linking strategy to boost relevance and user engagement
Link Building:
The agency’s link building efforts significantly improved Agora’s backlink profile:
- Acquired 187 new referring domains over 18 months
- Secured guest post opportunities on 15 high-authority industry blogs
- Earned mentions in 7 industry reports and whitepapers
- Improved link diversity with a mix of branded, naked URL, and anchor text links
Conversion Rate Optimization:
In addition to driving traffic, Victorious focused on improving conversions:
- Optimized call-to-action placement and messaging
- Implemented A/B testing on key landing pages
- Improved form design and reduced friction in the lead capture process
Our impact and reach over the years
Our platform is continuously improved to provide cutting-edge tools that are easy to use, ensuring that even those new to digital marketing can see immediate benefits.
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What we used?
We are proud to be supported by a distinguished group of investors who believe in our mission and share our vision for revolutionizing digital marketing.
Node JS
Backend Development
Jason Miller
Angel Investor
Logan Scott
Angel Investor
Ryan Brooks
Angel Investor
Dylan Carter
Angel Investor
Rachel Taylor
Angel Investor
Justin Cooper
Angel Investor
Aaron Bennett
Angel Investor
Kevin Hunter
Angel Investor
Brian Collins
Angel Investor
Lucas Wallace
Angel Investor
Ashley Brown
Angel Investor
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